Live Green Card

community, innovation, marketing

The City of Toronto needed a way to connect green consumers and businesses. The solution: a green discount card.

While working with the City of Toronto’s Live Green program as a community animation manager, I was introduced to a couple of young entrepreneurs with an idea for a green points card. We adapted their idea to provide residents with a green discount card that would also support local businesses that offer green products and services.

The Live Green Card now has over 500 participating businesses.